About Nidaria Technology
The SafeSea story began in 1989, when a group of marine biologists noticed something troubling: as more people discovered the joy of ocean swimming, they were using sun protection products that harmed the very environment they loved. We knew we could do better—creating superior sun and sting protection that was safe for both people and the ocean.
Today, Nidaria Technology protects millions of ocean lovers across 24 countries on five continents with the world's only clinically proven sun and jellyfish sting protection.
About Safe Sea
SafeSea is the world’s only clinically proven sunscreen that prevents jellyfish stings while providing superior sun protection.
Born from decades of marine biology research, SafeSea incorporates nature’s own protective mechanisms into every bottle. Our patented formula doesn’t just block UV rays—it actively prevents jellyfish from detecting you as prey and releasing their stinging cells.
Dual Protection:
Clinical-grade sun protection + jellyfish sting prevention
Scientifically Validated:
Proven effective against multiple jellyfish species including box jellyfish and Portuguese man o' war
Water Resistance:
Super water-repellent formula stays on your skin for 80+ minutes without washing off
Sensitive Skin Tested:
Dermatologically tested for all skin types, including sensitive skin
FDA Approved:
The only jellyfish sting prevention product with regulatory approval
Our Promise:
Fun at the beach, safe in the water.
SafeSea is trusted by ocean professionals, lifeguards, world record-breaking swimmers, surfers, divers, and families in 24 countries worldwide. Whether you’re swimming, surfing, or simply enjoying the beach, SafeSea provides complete protection so you can focus on the water—not what’s in it.
Our Founders
Dr. Amit Lotan - Founder & Chief Scientific Officer
In the early 1990s, massive swarms of jellyfish suddenly appeared along the entire eastern Mediterranean coast—from Italy to Israel. Beaches that had been safe for swimming became dangerous overnight. Dr. Lotan, an avid diver and ocean lover, witnessed the crisis firsthand and decided to dedicate his doctoral research to understanding what was happening.
Our Environmental Commitment
Protecting the Ocean Through Science
The ocean's health is at the core of everything we do. We're certified by the EU as "Friend of the Sea" for our commitment to marine conservation, sustainable practices, and responsible sunscreen development.
Water Resistance That Stays On Your Skin
Unlike many sunscreens that immediately disperse into the water, SafeSea's super water-repellent formula stays on your skin where it belongs—providing 80+ minutes of protection without washing off. This superior water resistance means less sunscreen in the ocean and better protection for you.
Mineral Options Available
For those seeking 100% natural sun protection, our SafeSea Mineral Sunscreen (SPF 30 & 50) uses only physical UV blockers (zinc oxide and titanium dioxide) with outstanding cosmetic properties.
Community & Education
Keeping the ocean safe is more than our business—it's our passion. We provide educational courses to high schools, open water swimming organizations, and academic institutions, teaching ocean safety and jellyfish biology.